Rivfany Diya Istiqomah, Musnaini Musnaini, and Sylvia Kartika Wulan B. “Pengaruh Influencer Marketing Dan Electronic Word of Mouth Terhadap Keputusan Pembelian Pada Gen Z Pengguna TikTok Di Kota Jambi”. MARAS : Jurnal Penelitian Multidisiplin 3, no. 1 (March 16, 2025): 428–440. Accessed June 1, 2026. https://ejournal.lumbungpare.org/index.php/maras/article/view/828.