RIVFANY DIYA ISTIQOMAH; MUSNAINI, M.; WULAN B, S. K. Pengaruh Influencer Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian pada Gen Z Pengguna TikTok di Kota Jambi. MARAS : Jurnal Penelitian Multidisiplin, [S. l.], v. 3, n. 1, p. 428–440, 2025. DOI: 10.60126/maras.v3i1.828. Disponível em: https://ejournal.lumbungpare.org/index.php/maras/article/view/828. Acesso em: 1 jun. 2026.